You can’t make an omelet without breaking a few eggs – Maximilien de Robespierre January 2015

I think that we would all agree that the one thing that stays the same in business is that it is constantly changing. If you think that things are tough in the music business, just imagine what it must be like if you’ve been selling electric cars and gasoline prices drop to $2.35 a gallon! It is things like that that make business interesting if you are on the right side, and terrifying if you are not!

In order to stay relevant we all need that little something extra that offers value to the customer. If you cannot find that something extra then you can be sure that customers will not find you. It is always easy to find reasons for failure to compete, but the secret is to focus on the value-added quotient and give customers a logical, valid reason to buy from you.

I would first suggest that you take a good look at the new Saga Retail Music News—every page and every nook and cranny. Our target is exactly the same as yours. We search the world to develop and find the products that will give you a leg up on slower-moving competitors. Your agility is one of the most important advantages that you have in the marketplace…so play to your strength.

Commodity products are the specialty of the big box operators and the internet maven, too. Going head to head on commodity items usually means one thing—low profit margin for you. For more than thirty years Saga has been the innovator and the Source for unique brand-based quality products.

After you are confident that you have found all of the hidden jewels scattered on these pages, give us a call and place your order: 1-800-BUY-SAGA (1-800-289-7242).

The best way to polish up your crystal ball is to hop on a bus (or a plane if you can afford it!) and get yourself out to the NAMM Show in Anaheim later this month. Stop by and see our Saga Gang at Booth Number 5760 and ask about the products that will give you the competitive edge that you need, not just to survive, but to prosper!

Richard Keldsen

San Francisco
January 2015

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